From Ysl to Saint Laurent Paris - 4384 Words

From Yves Saint Laurent to Saint Laurent Paris Abstract The aim of this essay is to take part in a discussion about the interrelation of fashion, marketing and art. Focusing on the Yves Saint Laurent brand and its creative work, the essay attempts to explore the marketing strategy, sources of inspiration and communication system. The first chapter is about the brand’s heritage and its image, which are the basics to the introduction of a brand analysis for understanding its story and lifestyle. There is also an analysis of the artistic factors that inspired Yves Saint Laurent to establish his artistic credo. It concentrates on tracing the most important influences, artistic as well as incidents of his early life,†¦show more content†¦As a matter of fact, our desire for this essay is to highlight those strategies in a threefolded analyze based firstly, on the brand’s history and heritage, then on the marketing strategy and finally on the communication process. 3 Chapter 1 Yves Saint Laurent brand’s heritage and its image Yves Saint Laurent is a brand that broke up the barriers between the style of the women and men. It was the first time that women were able to choose if they want to wear †feminine† or „masculine† clothes1. And through that, through feminizing the main shapes of the male clothes, YSL set new standards in fashion around the world. It is said that he changed not only the appearance of high fashion, but mainly the life of women. Image and look designed by Yves Saint Laurent is timeless2, and it can be easily seen by observing how fashion around the globe continuous to copy the styles that he created since 1960‘s. His inspirations came from different cultures around the world, and incidents that he faced during his life, for example his time in the army3. In addition, as most of the fashion designers, he was under a huge influence of art. This source of inspiration seems to appear in the most of his collections. In 1965, Yves Saint Laurent designed a collection inspired by the Dutch abstract artist- Piet Mondrian (1872- 1944)4, whos style is named- geometric abstraction. The designer named it, probably in the tribute to the artist- Mondrian. ThisShow MoreRelatedBrand History Ysl1250 Words   |  5 PagesBrand History Founded by: Yves Saint Laurent and his partner Pierre Bergà © Chief Designer: 1. Yves Saint Laurent 1962-2002 The Day of Birth: August 1, 1936 The Day of death: June 1, 2008 Reputation: He is considered by many of the worlds best- dressed people to be the inventor of modern fashion. Besides that, he is seen as the last of a generation of clothes designers that made the Rive Gauche (French for Left Bank of the Seine River in Paris) home to the most talented fashion designersRead MoreYves Saint Laurents Life Of Becoming A Fashion Designer1392 Words   |  6 PagesYves Saint Laurent Background: Yves Henri Donat Mathieu- Saint-Laurent, who is also known as Yves Saint Laurent, was born in Oran, Algeria on August 1, 1936. He was the only boy out of three children that were birthed to Charles and Lucienne Andree Mathieu-Saint-Laurent. As young child, Yves would create dresses for his sisters and mother to wear. He also enjoyed making little doll figures. The fashion world was a place of piece in Yves world of torture. 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We as a group decided to choose Chanel as our subject, because of several reasons and questionsRead MoreLuxury Good and Gucci3096 Words   |  13 PagesBottega Veneta and Yves Saint Laurent are the engines of organic growth. Boucheron offers complementary expertise in segments like jewellery and watches. Balenciaga, Stella McCartney, Alexander McQueen and Sergio Rossi are cutting-edge brands with high potential for long-term growth. Gucci group has successful attracted the best creative talents, who are now recognized as rising starts. Frida Giannini at Gucci, Tomas Maier at Bottega Veneta, Stefano Pilati at Yves Saint Laurent and Nicholas GhesquiereRead MoreLuxury Good and Gucci3083 Words   |  13 PagesBottega Veneta and Yves Saint Laurent are the engines of organic growth. Boucheron offers complementary expertise in segments like jewellery and watches. Balenciaga, Stella McCartney, Alexander McQueen and Sergio Rossi are cutting-edge brands with high potential for long-term growth. Gucci group has successful attracted the best creative talents, who are now recognized as rising starts. Frida Giannini at Gucci, Tomas Maier at Bottega Veneta, Stefano Pilati at Yves Saint Laurent and Nicholas Ghesquiere